2 The Problem
Stephen Covey famousely said: “Seek first to understand, then to be understood”.
What are the issues that your audience faces? How can you explain your big idea while considering your audience’s level of understanding? You might need to do some investigation first. This step is very often overlooked; however, it will make all the difference between must-have versus nice-to-have presentation.
The acronym IGOR can be a great help in figuring out what your audience needs to hear. First, try to Identify your audience’s issues. Prior to your presentation, get in touch with the people how are going to attend the event. Ask them questions about their activities. Listen and you will discover a goldmine of information. If you don’t have such access to your audience, the internet may provide you relevant information. If not, start your speech with a conversation and then target to the relevant messages according to what you learn.
Next, Grasp the reality of the problem. What people share is very often the tip of an iceberg. The more people are ready to share with you, the more you will be able to adapt your proposed solution.
As a next step, your audience has to acknoledge that the issue is Oppressing, and that we have to do something about it or we must prevent it from happening. Seek for their validation on this point. Then you are ready to start speaking about the main topic!
Finally, Resolve the shared issue. Your audience is activated and seeking to solve the problem. Your can now share your proposed solution!